Yes, You too Can Drive Massive Qualified Traffic to Your Website
The quest for a high ranking position seems to be a never
ending process for all marketers. With most people there seems to be an endless
search for the one answer on how to drive massive traffic to their business
website.
There are countless methods to increase your visibility and
revenues. Some are tremendously effective while others are a complete waste of
time and money. Some require an extremely high financial investment while
others require no money, just an investment of time. The goal of any company is
to convert website visitors into buyers. Before you can do this, you must
create a value for them.
First Method to Drive Massive Traffic
The first method starts with becoming a resource before you
are a vendor. This means creating credibility with your potential buyers before
you ever ask for the sale. Hands down, one of the best ways to accomplish this
is by offering something of high perceived value at no cost to visitors from
your website. This could be a white paper, a content driven report, a how-to
MP3 file, or an invitation to sign up for a seminar or business briefing.
In order to access the information or sign up for the
seminar, have your visitors leave their contact information. It can be simply a
name and email address or full contact information. The visitor will receive
your free product and you will have gained a new contact. The question then
becomes, “How do I drive qualified visitors to my site?” It’s great to offer
something from your site, but as with anything, you must know how to market
your site to potential buyers.
One of the most cost-effective strategies to drive qualifiedtraffic to your site(s) is through article writing and distribution to forums,
discussion groups and Ezines that are specific to your market. The articles
must be content driven, not a blatant sales piece. With most online resources
you can add what is referred to as a “resource box” at the end of the article.
A resource box contains 2 – 4 sentences about you with a link back to your
site.
Second Effective Method to Generate Traffic.
A second effective method to drive traffic to websites is
with solo ads in specific locations. Rather than trying to sell something in
the solo ad, offer your free resources by giving a description of the item with
a link back to where they can download or register. Solo ads are very cost-effective and work
well when placed in the right publications and sites. Again, it is based on
knowing your market rather than randomly placing an ad and hoping for a
result.
Third Effective Method to Generate Massive Traffic
A third effective method in generating site traffic is to
participate in Joint Venture (JV) Campaigns. In JV Campaigns, one person sells
a product and dozens of other people offer a valuable bonus product with the
purchase. Basically, a bonus eProduct is offered as an incentive to buy another
eProduct, book, product or service. With this type of campaign each JV Partner
agrees to send a message to their readers about the campaign.
In order to have access to the bonus product, customers
visit a landing page where there is a description of the bonus as well as a
place to leave a name and email address in order to get the bonus. The cost is
minimal and yet the market reach is incredible, often exceeding millions. Only
participate in JV campaigns with people who are reputable and their product
fits with your market or message.
Regardless of which strategy you use to gain opt-in
subscribers you must make sure your back end marketing systems are in place.
Many businesses fail to utilize the power of Internet marketing to the fullest
potential because they have no back end marketing systems. To not do this is a waste of time, money and
energy.
By keeping in touch with current and potential customers you
build trust and name recognition. You will be recognized as a resource before
you are a vendor, putting you miles ahead of the competition.
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